Masculinity:
According to ads of the world website, Russia is a very Feminine country which means that it is not too competitive, and it is very cooperative and that can be seen in the Children’s toy ad where you find 2-3 people working together to setup a toy.
On the other hand, Australia is a very masculine country according to the same website and that aspect of the culture is reflected through the ad where multiple toys can be seen fighting over a sale voucher.
Individualism:
In the Russian toy ad, the manager is addressing what seems to be a problem in Russia and that is mothers worrying about the safety of their children from toy guns which can be interpreted As Russian mothers being very protective of their children which is a trait of a very non-individualistic country, a country that really cares about the safety of family members even from non-harmful toys.
Australia as a very individualistic country according to the data, the Australian toy ad showcases characters wanting the voucher for themselves which is a very individualistic trait.
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