By Hashem & Anshu
Target Audience: Gen z
Goal: Make the consumer laugh and crave Vegemite.
Synopsis
Our story depicts a dystopian Deakin college where Vegemite is a banned substance, and the students have to look for the infamous Vegemite dealers that are scattered around campus to get their daily fix of Vegemite.
Step 3
SMP = So good it cannot be shared.
Originality
our story follows a basic story structure, and follows a type of story that is the quest, and what our story brings in terms of originality is the characters
but it could be improved emphasizing the comedic aspect within the story and creating a new sense of comedic flavor by doing more cartoon-ish facial expressions and using more close-up shots.
Elaboration
the middle of the story illustrates a deal between a Vegemite dealer and an everyday student at Deakin, the deal could have been stretched out by adding an interruption scene to create a sense of tension, close-ups could also create that sense of danger as well.
Step 4
Beginning
The story starts with a devastated Student, who knows that he is about to run out of Vegemite, so he gets so hungry that he needs to stand up.
Middle
The student spots a Vegemite dealer nearby, so he goes to him and negotiate a trade a wallet for Vegemite, they get interrupted by the Deakin police, so they pretend to talk about something else, the police leave so they shake hands and do the exchange.
Ending
The student walks away happy with a handful of Vegemite
The dealer on the other hand realizes that he just got fooled by the student, so he looks down out of disappointment and then check his bag then realizes that someone stole his whole stash of Vegemite.
End credit scene
Police end up confiscating the students Vegemite but end up keeping it for themselves.
Step 5
Talking about multiculturalism, I reckon some products of Australia are being used all over the world, as well as people from different nations and cultures participating together in the Australian ads without any discrimination related to color, income etc.
#ALA102DC
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