BACKGROUND
association and behavior
i would assign the architype of the explorer to this product as a way of saying be brave
and buy bigger avocados, in combination with the architype of the care giver due to the care that has been given to the avocado for it to grow.
TARGET AUDIENCE
due to the size of the avocado i think it would be hard for us to promote the product to younger audiences,
leading me to think that families would be the best target audience in terms of their capability of consuming
huge amounts of food and their capability of spending their money on fresh fruits and veggies.
SMP AND FACTS
BECAUSE REGULAR AVOS ARENT BIG ENOUGH FOR AUSTRALIANS
SUBSTANTIATION
avocados are very beneficial and buying a bigger avo would lead you to consume more of its vitamins
AD MOOD
the advert should be very lighthearted signifying the befits of the avocados.
hashimsblog 