Headline: Fake news is not our friend.
Body copy: you won’t find fake news on our platform…. Anymore
Call to action: Find out how we’re addressing the spread of fake news by going to fb.me/fbchangesAU
Insert: Facebook logo
Task 2: The Farrell Williams ad is very flawed due to its use of the celebrity endorsement method of delivering a message.
The message should not be on the top because the eyes naturally gravitate towards the middle part.
One more flaw that I noticed is the ads use of color, red Is used to emphasize the importance of something so if most of the ad is red that can be distracting to the mind which makes you not know where to look.
Step 4: Making it better
You’re now going to write an ad for Action for Road Safety with the SMP of ‘don’t text and drive’. But there’s a twist. You’re going to tailor the ad to a particular audience. Choose one the following four audiences to focus on:
Female car drivers aged 18 – 25
Mothers aged 30 – 50
Tradesmen aged 20 – 35
Professional males aged 30 – 50
STEP 4 PART 1: From these insights, then write at least 10 headline options, also on note paper. (Writing lots of headlines will help you identify and move on from the uninteresting or routine ones.) Post your 10 headlines.
Accidents don’t know age
Accidents don’t know color
Accidents don’t care about your position
Why waste your life on a text
Why waste your life on a post
Texting doesn’t belong behind the wheel
A post isn’t worth the repair
Many chances to text, but no second chances at life
A life cannot be traded
One text is all it takes, to take a life
#ALA102DC
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