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Headline: Fake news is not our friend.

Body copy: you won’t find fake news on our platform…. Anymore

Call to action: Find out how we’re addressing the spread of fake news by going to fb.me/fbchangesAU

Insert: Facebook logo

Task 2: The Farrell Williams ad is very flawed due to its use of the celebrity endorsement method of delivering a message.

The message should not be on the top because the eyes naturally gravitate towards the middle part.

One more flaw that I noticed is the ads use of color, red Is used to emphasize the importance of something so if most of the ad is red that can be distracting to the mind which makes you not know where to look.

Step 4: Making it better

You’re now going to write an ad for Action for Road Safety with the SMP of ‘don’t text and drive’. But there’s a twist. You’re going to tailor the ad to a particular audience. Choose one the following four audiences to focus on:

Female car drivers aged 18 – 25
Mothers aged 30 – 50
Tradesmen aged 20 – 35
Professional males aged 30 – 50

STEP 4 PART 1: From these insights, then write at least 10 headline options, also on note paper. (Writing lots of headlines will help you identify and move on from the uninteresting or routine ones.) Post your 10 headlines.

Accidents don’t know age

Accidents don’t know color

Accidents don’t care about your position

Why waste your life on a text

Why waste your life on a post

Texting doesn’t belong behind the wheel

A post isn’t worth the repair

Many chances to text, but no second chances at life

A life cannot be traded

One text is all it takes, to take a life

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Week 5 Part 1 – creative brief

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BACKGROUND

association and behavior
i would assign the architype of the explorer to this product as a way of saying be brave
and buy bigger avocados, in combination with the architype of the care giver due to the care that has been given to the avocado for it to grow.

TARGET AUDIENCE

due to the size of the avocado i think it would be hard for us to promote the product to younger audiences,
leading me to think that families would be the best target audience in terms of their capability of consuming
huge amounts of food and their capability of spending their money on fresh fruits and veggies.

SMP AND FACTS

BECAUSE REGULAR AVOS ARENT BIG ENOUGH FOR AUSTRALIANS

SUBSTANTIATION

avocados are very beneficial and buying a bigger avo would lead you to consume more of its vitamins

AD MOOD

the advert should be very lighthearted signifying the befits of the avocados.

By Hashem & Anshu

Target Audience: Gen z

Goal: Make the consumer laugh and crave Vegemite.

Synopsis

Our story depicts a dystopian Deakin college where Vegemite is a banned substance, and the students have to look for the infamous Vegemite dealers that are scattered around campus to get their daily fix of Vegemite.

Step 3

SMP = So good it cannot be shared.

Originality

our story follows a basic story structure, and follows a type of story that is the quest, and what our story brings in terms of originality is the characters

but it could be improved emphasizing the comedic aspect within the story and creating a new sense of comedic flavor by doing more cartoon-ish facial expressions and using more close-up shots.

Elaboration

the middle of the story illustrates a deal between a Vegemite dealer and an everyday student at Deakin, the deal could have been stretched out by adding an interruption scene to create a sense of tension, close-ups could also create that sense of danger as well.

Step 4

Beginning

The story starts with a devastated Student, who knows that he is about to run out of Vegemite, so he gets so hungry that he needs to stand up.

Middle

The student spots a Vegemite dealer nearby, so he goes to him and negotiate a trade a wallet for Vegemite, they get interrupted by the Deakin police, so they pretend to talk about something else, the police leave so they shake hands and do the exchange.

Ending

The student walks away happy with a handful of Vegemite

The dealer on the other hand realizes that he just got fooled by the student, so he looks down out of disappointment and then check his bag then realizes that someone stole his whole stash of Vegemite.

End credit scene

Police end up confiscating the students Vegemite but end up keeping it for themselves.

Step 5

Talking about multiculturalism, I reckon some products of Australia are being used all over the world, as well as people from different nations and cultures participating together in the Australian ads without any discrimination related to color, income etc.

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Created with Anshu.

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So the Ad on the left is clearly geared towards a specific target audience who are the Australian people in this case , so i made it with the audience and the research in mind, which made me make this an Aussie brand collab and the colours clearly scream Australia with the shade of blue of the Australian flag.

and for the ad targeting a Russian audience i used the research which told me that Russian people value their families more than anything and tried to connect that with the water and used an image of a very happy family which might grab the attention of the Russian people.

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Masculinity:

According to ads of the world website, Russia is a very Feminine country which means that it is not too competitive, and it is very cooperative and that can be seen in the Children’s toy ad where you find 2-3 people working together to setup a toy.

On the other hand, Australia is a very masculine country according to the same website and that aspect of the culture is reflected through the ad where multiple toys can be seen fighting over a sale voucher.

Individualism:

In the Russian toy ad, the manager is addressing what seems to be a problem in Russia and that is mothers worrying about the safety of their children from toy guns which can be interpreted As Russian mothers being very protective of their children which is a trait of a very non-individualistic country, a country that really  cares about the safety of family members even from non-harmful toys.

Australia as a very individualistic country according to the data, the Australian toy ad showcases characters wanting the voucher for themselves which is a very individualistic trait.

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